Breaking the Ice: Once App Challenges the Phenomenon of Seattle Freeze
A bold campaign recently caught the attention of locals and visitors in Seattle. Once, a mindfulness dating app, took to the streets with a campaign that not only aimed to promote intentional modern dating but also addressed a peculiar local phenomenon known as the “Seattle Freeze.”
For those unfamiliar, the Seattle Freeze refers to a perceived social phenomenon where it’s often challenging for newcomers to break into established social circles in the city. Whether it’s due to the reserved nature of Seattleites or the fast-paced urban lifestyle, building meaningful connections in this city has often been likened to chipping away at a glacier.
However, Once decided to tackle this icy barrier head-on, leveraging the core principle of their app: mindfulness. With posters plastered across the city Once aimed to spark conversations and encourage people to embrace a more present and open mindset.
What if people are not cold and unapproachable, but you just need to catch their vibe and find out their interests?
As pedestrians passed by these posters, their reactions varied:
Samantha: “I’ve heard of the Seattle Freeze, but seeing it addressed like this is refreshing.”
David: “It’s about time someone addressed this. We could all use a little more connection in this city.”
Lily: “I didn’t know about the Seattle Freeze, but I’ve definitely felt a bit isolated since I arrived. I’d love to meet like-minded people here.”
Mike: “I never thought about how mindfulness could impact social interactions. This campaign is making me curious about the app.”
Emily: “I don’t have time for mindfulness, but if it helps with the Freeze, maybe I should make time.”
Tom: “I love how Once is using art and mindfulness to tackle a real issue in our community. It’s creative and thought-provoking.”
Sometimes, all it takes is a moment of mindfulness to thaw even the iciest of social climates.
